The culture at Knog is about expression.Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo. We’re more into revolution than evolution, shock and awe more than “aww”.

We are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

 But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

www.knog.com

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