GU for it. It represents the competitive yet spirited soul of GU, a place where we push ourselves and each other in our work and play, all while knowing that the joy is in the pursuit, not the finish line.

Innovation is what created GU, and it’s what created the first energy gel over 20 years ago. It’s why today we still offer the widest variety, best tasting, and most nutrient rich hydration, energy, and recovery products on the market. We have always been on a mission to optimize every aspect of diet and nutrition, which is our way to serve athletes everywhere. Amongst all this innovation, the two letters G, U, bring us back to our roots. They remind us to keep it simple… give our bodies only what it needs, when it needs it, as quickly and easily as possible.

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