About Us

Sport in Life Distribution is a division of Girot Trading LLC, a multi-brand trading company established in 1995 by Nicolas Girot.

Sport in Life was created in 2004 with the goal of driving the distribution of premium sports brands across the GCC (UAE, Kuwait, KSA, Qatar, Oman, Bahrain).

Today, the company distributes 22 of the world’s leading sports and nutrition brands to a network of over 400 clients in the region.

Each brand is distributed through a tailor-made sales and marketing strategy, catering for both e-commerce and in-store retail opportunities, as well as for B2B clients in the corporate sector, professional sports academies, gyms and clubs.

The team at Sport in Life Distribution is made up of dynamic and passionate individuals with combined experience in sport brands marketing, business and regional retail expertise.

We are dedicated to engaging with the sports community through marketing activations and events, and many of our brands are the official sponsors of over 50 annual events including the IronMan Dubai & Bahrain, ITU Abu Dhabi, Dubai Bike Show and the Abu Dhabi Marathon.

Through our expertise and personalised focus, we strive to have optimal brand retention and total customer satisfaction and are proud to have long-standing relationships with many of our brand partners for over 10 years.

If you are a brand or a retailer looking for more information, please get in touch.