Welcome to
Sport In Life

Your leading importer and distributor of premium sports brands and equipment across the UAE and Arabian Gulf.

Our brands are distributed through a tailor made sale and marketing strategy. Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

Read the latest news in our new community section

Find out more about our brands

Looking for a service centre?

Does your Polar product need servicing? Click below for service information.

Want to buy our products?

Click below to access our store finder and find a stockist near you.

Latest from the community

Enjoy convenience, reliability and quality workmanship at competitive pricing. The guys at Vélo Presto provide mobile bike servicing and bike rentals in Dubai and Abu Dhabi. They are a team of passionate cyclists with many years of industry experience between … Continue reading »